Craftsmanship

Starting an Aston Martin is a moment to savour. Sit behind the three-spoke steering wheel and set the multi-position, electrically adjustable seats. Feel the quality of the hand-stitched leather rim and sense the intuitive layout of the primary controls.

The driver’s first interaction with the powerful V8 engine is a blend of tradition and high technology, with a touch of theatre. The ignition is controlled by a stainless steel and glass ECU (Emotion Control Unit), designed to be as tactile and refined as a fine timepiece. The ECU is inserted into a special docking station set within the traditional clear glass starter button. Pressing the ECU fully into the starter button fires the engine. After pressing once again to stop the engine, the ECU rises slowly out of its slot within the button so that it can be removed.

The instrument pack is carefully crafted from aluminium and has a three-dimensional profile for easy reading. To maintain a clear, simple design, with the warning lights hidden behind the aluminium mesh faces, becoming visible only when illuminated. The central message displays use organic electroluminescence (OEL) – a process pioneered by Aston Martin – making them easier to read than conventional LCDs.